In part one of this series, we talked about the rise of influencers, or photographers and bloggers on Instagram who influence over 1,000 people (micro-influencers are those with 1,000 to 100,000 followers). These users typically share products, food, experiences, and more that they personally recommend or use. While some of these recommendations come from genuine, unsponsored use (ie. “Check out my new watch from […]! You can buy it here.”), others come from businesses who pay these influencers to recommend their product or brand.
In other words, as a brand, you can reach out to these influencers and set up an arrangement where they will visit your restaurant and post about it in exchange for a previously agreed-upon price.